“When our services are used in elections and at the moment of great debate, we want to play a responsible role in getting people informed,” Clegg told AFP in an interview in Los Angeles, where he attended the summit. America
“And if you look at the way our services have been used during the (…) epidemic in Latin America, WhatsApp was the most important way for people to get reliable information about where they can get the vaccine,” he said.
“We work with independent ‘fact checkers’ in Latin America, working with several governments in the region on WhatsApp to help people find reliable information about the epidemic and elections,” he explained.
“If people don’t feel safe, they will not only use our apps for the community, they will use them for our benefit,” Clegg added.
AFP is part of Meta’s digital verification program in more than 80 countries and 24 languages. Under the program, Meta pays about 80 organizations, including special media and checkers, in exchange for using their checks on Facebook, WhatsApp and Instagram.
In this way, content that qualifies as “fake” reaches a smaller audience. The user who attempts to share this post receives an article stating that it is misleading, and those who have already shared it receive a notification with a verification link. No releases are taken from the platform and fact checkers are free to choose how or what to look for.
– Metavers –
Number three in the California Veterans Command, Clegg assessed that there are great opportunities for Latin America with Metavers, a virtual world where parallel living is possible, a big bet for Mark Zuckerberg.
“This will benefit Latin America because there will be a completely new digital economy and people will buy and sell digital services and benefits that have not yet been discovered. The potential on the continent is huge,” he said.
But he did not risk investing. “We’re on a journey, in the early stages of this Metavers journey, and I can’t say today exactly how we’re going to invest in the future,” he added.
Unlike current social networks, where threatening or annoying posts can be broadcast for hours before removal, this can be better controlled with metavers, he explained.
“It will be very different in the future. It will give people a lot of control over their interactions. If I don’t want to talk to you in future metavers, I can just get out of one place. Until the next moment”, just like everyday life. , When you don’t want to communicate with anyone.
One of the “basic” principles of Metavers would be “interoperability”.
This means that “in the future, if we’re talking about Meta Metavers and we want to get together to watch shows on Microsoft’s Metavers (…), we can move from one part of Metavers to another”, detailed Clegg.
That’s why we’ve talked to Microsoft, Google, Magic Leap, as well as the government and experts to establish the rules, “he said.
“It can be an experience in which there is freedom to move from one metavers to another, but there is also security. This balance between freedom and security is fundamental,” he explained.
– The essence of WhatsApp –
Regarding WhatsApp, another popular tool in the region, Clegg said they are studying how to monetize it, but without losing its essence.
“Now we don’t make much money on WhatsApp compared to Facebook and Instagram because there are no ads like that,” he recalled.
“People like to use WhatsApp, which is (simple, private, secure),” he said in detail.
Another goal of Meta, according to Clegg, is to ensure that small and medium-sized Latin American companies continue to operate their platforms without hindrance.
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