The wearable market fell 3% in the first quarter of 2022.  But with Apple-business, smart watches are on the rise

The wearable market fell 3% in the first quarter of 2022. But with Apple-business, smart watches are on the rise

According to IDC, the global wearable market recorded its first-ever decline in the first quarter of 2022. In total 105.3 million units were distributed, a decrease of 3% over the same period last year.. Analysts point to the fact that consumers are investing in products other than wearables in a segment that has grown exponentially in recent years and in times of epidemics.

Despite the general decline in the segment, not all categories have declined since The demand for smartwatches is constantly high, and in this case there has been a solid increase. IDC says the headset fell 0.6%, also a result of increased demand in the previous quarter. Smart bracelets fell 40.5%, leading the wearable segment. IDC supports declines due to weak demand and stock limits.

In contrast, the Smart watches grew 9.1% in the first quarter, now accounting for 28% of the global wearable market. IDC claims that people are increasingly concerned about their health and while opening up price options, there is a smart watch for practically everyone, which supports the general apathy in smart bracelets. Samsung and Google’s devices also became more competitive for Apple.

Regarding the brands that sell the most equipment, the Apple topped the list with a 6.6% increase over the same period last year. Apple Watch 7 and Apple Watch SE were the two best-selling devices during the quarter, according to Francisco Geronimo, associate vice president of IDC.

Apple Watch SE, a smartwatch that has been on the market for nearly two years, was still responsible for delivering 2 million units. The Apple accounted for 51.2% of smartwatch sales this quarter, According to analysts. In general wearables, Apple has 32.1 million units in store and holds a 30.5% share.

Samsung is the second largest distributable wearable unit in the quarter, but IDC refers to a decrease of 10% over the previous year. Experts say the manufacturer relies heavily on smartphone sales and to distribute it in wearable bundles, especially in headsets. Neither Apple nor Samsung was immune to the growth of the brand with its low-cost products.

Models The Galaxy Watch 4 is very popular, showing a 32.7% increase in the quarterAccording to Francisco Geronimo, Standard & Classic editions ranked third and fourth in the top 5, with the Korean manufacturer accounting for 18.9% of the quarter’s sales. Overall, Samsung put 10.9 million wearables in the store and gained 10.3% market share.

The Xiaomi also recorded a break in wearables, but only because of the smart bracelet segment. In smartwatches and headphones, it is consistent with the policy of offering products at low prices, but with quality. The company held 9.8 million units in stores, gaining 9.3% market share in the quarter.

Already Huawei’s fourth-place distribution fell 10.8%. The company focuses heavily on the Chinese market, and the war in Ukraine has paralyzed its operations in the European market. The Chinese manufacturer distributed 7.7 million units in stores, accounting for 7.3% during the period under review.

Finally, in the analysis of the top 5, the Imagine Marketing ranks last among companies selling the most wearable items, thanks to its presence in the Indian market. However, IDC indicates that the market is showing signs of saturation, resulting in a 3.8% drop in headphones, but gaining presence in the smartwatch range. The company distributed 3.2 million units and a 3% market share.

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