AirTags was a successful launch by Apple. The Find (My Search) network brings a new reality to the search for lost or stolen items, as well as enhances the functionality in iPhones to find them even when they are closed. With the use of millions of people, everything contributed to the globalization of this network and this increased the interest in AirTags.
With this situation, analyst Ming-chi Kuo believes that Apple may be preparing to launch a second generation of this device.
On April 20, 2021, at the Spring Loaded Online event, Apple introduced AirTags. A few days later, the device became available for sale and has become a success story ever since. While this isn't always the best reason, the world has talked about its location capabilities and everything it can do to protect users' assets.
In a Twitter post on Sunday, MF-Chi Kuo, an analyst at TF Securities, believes the accessory's popularity is still growing. It is quite accurate and, most importantly, has the same level of accuracy as the others.
AirTags: Gradually it became a very popular tracking accessory
AirTags "has seen a gradual increase in sales since their launch," analysts write. Sales forecasts are expected to be reached In 2021, 20 million units of this locator were soldWhile in It is projected to reach 35 million by 2022.
Referring to how Apple released the locator and configured the connected system, Kuo notes that the airtag has been "not given much attention", but so far no real changes have been made to the product.
If AirTag sales continue to grow, I believe Apple will develop the 2nd generation.
What could Apple bring new?
Considering Apple's product launch strategy, launching second generation models is practically offered. The company usually launches the first version in the market, refining it with some corrections and improvements, but then launches another with new features that users do not feel the use.
In addition, the company usually introduces more features that enable the product to gain a place against the competition, if it comes close.
Airtag, which has not received much attention, has gradually increased in shipments since its release. Airtag shipments are projected to reach 20 million and 35 million units in 2021 and 2022, respectively. If AirTag shipments continue to grow, I believe Apple will develop the 2nd generation.
- 錤 (Ming-chi Kuo) (@mingchikuo) June 19, 2022
While not a big leap in speculation, Kuo's comment is a rare confidence that a new model could arrive soon. Of course, the design could be improved, making AirTag thinner, enabling it to acquire other technologies to interact with more devices, and refining what it currently offers.