Only 24% of metaverse reviews are positive

Only 24% of metaverse reviews are positive

Nowadays a lot is said about Metaverse on social media and media platforms. There is a tendency for every activity to be entertained by this technology, which should enhance the digital experience, reflecting the real world in a virtual environment. The topic has been the subject of much debate on the web for the past two years, until October 2021, when Facebook introduced itself to the market as a meta with 2300% more mention. However, there are still many doubts as to what this combination of reality might indicate.

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The numbers were reported by ComScore, which lists the salient features of the new virtual world in Latin America. The company’s report indicates that, between March 2020 and March 2022, Mexico took the lead in the number of metavers (27%) mentioned in the region. It is followed by Brazil (22%), Argentina (19%), Colombia (11%), Chile (11%) and Peru (5%).

The most inclusive topic of metavers

Analyzing more than 350 different topics related to Metaverse, the company also listed the topics that have generated more than 92% of the publications on this topic on social networks in these two years:

  • More than 39% refer to Facebook / Meta;
  • 17% are about using virtual reality;
  • 15% are related to companies and businesses;
  • And 11% to NFTs (non-fungal tokens).

Regarding the tone of comments about technology, 39% are still negative.

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“Thanks to augmented reality and virtual reality technology, Metavers is a place that makes it possible to improve the online experience, from shopping activities to meeting friends or even in the form of transactions with digital assets and NFT. That is why conversations on this subject revolve around the many variables that make their existence possible. However, due to customer skepticism and uncertainty, only 24% of comments on the network regarding Metaverso are positive, “said Ingrid Veronesi, ComScore’s Senior Director for Brazil.

Industry participation in metavers conversations

The survey also reveals which areas are most involved in technology in this area and fashion appears in the first place. The class mention is largely due to the fact that, in March 2022, the first edition of Metaverso took place at Fashion Week, in which events were organized with the help of the virtual reality platform Decentralland. During this period, Comscore reported 1,134 mentions on the network about Metaverso, mainly linked to the brands participating in the event.

Other areas involved in Metaverso on the digital platform were:

  • Automotive;
  • Drinks;
  • Media;
  • Art;
  • And real estate.

Metaverse in practice

Despite the recent takeover of the network, some companies are already betting on Metaverse as a business strategy. In 2014, Facebook acquired the virtual reality Google company Oculus. Since then, he has undertaken a number of initiatives aimed at creating a virtual world, and in 2021 changed his name to Meta.

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On Google, the company’s short-term focus seems to be linked to augmented reality, as the company has yet to find a satisfactory way out of this issue – especially platforms after the last major failure in the field, including cardboard glasses and daydream views. VR

Metaverse and interact with customers

Among the epic games, Fortnite, Minecraft and Roblox are the most popular games in recent years that allow you to create virtual worlds. In 2021, the company announced that it would raise funds to develop Metaverse stories in its titles. Microsoft, for its part, has HoloLens 2 glasses as one of its key components. In addition, in 2021, the company launched Microsoft Mesh, a mixed reality software that allows virtual connections.

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“Metavers will certainly dominate the new interactions between brands and consumers. Despite raising many questions about the social future and human relationships, this innovation involves expanding the connections between people represented by technology, their incarnations. Removed.

More details about the survey can be found here.

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