OneFootball has raised 300 million to continue expanding web 3.0-based digital products for leagues, federations and players around the world, such as NFTs.
The series de Ferry was led by blockchain fund Liberty City Ventures and also involved Animoka Brands and Dapper Labs. They will be partnering in the newly created OneFootball Labs Web 3.0 joint venture. DAH Beteiligungs, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment also participated.
“OneFootball will bring millions of football fans from Web2 to Web3 and uphold the purpose of our built-in platform – a commitment to real-world fans. We have big plans for the future, and this successful Series D fundraising round – after a long-term strategic investment in leading Web3 companies – will help us move even further. We believe that the future of off-field and off-field football will be decentralized and built around Web3 by giving fans ownership of data and digital assets. OneFootball and OneFootball Labs will transform the digital experience of football fans, give them more access, more ownership and bring them closer to the football they all love, which has never been done before, “said Lucas von Kranch, founder and CEO of OneFootball.
“LCV has a long history of investing in businesses that create web 3 ecosystems, and we are pleased to bring our experience and knowledge to the world of football, creating unique value for fans, clubs and players. With 100 million monthly active users of OneFootball, we have a unique opportunity for a large community of football fans to take advantage of the blockchain by offering products they can own and bringing them closer to the game of their choice, ”added Murtaza Akbar, Managing Partner of Liberty City Ventures.
OneFootball is also announcing a new joint venture to accelerate the expansion of Web3: OneFootball Labs2. It will enable clubs, leagues, federations and players to unlock digital assets and fan-centric experiences based on blockchain technology. The new joint venture Web3 was created with the expertise of Animoca Brands and blockchain investment promoter Liberty City Ventures and is supported by blockchain venture manager Everest Ventures Group.
OneFootball Labs is poised to give football fans a new era of usage, providing accessible and unique fan experience that has led to the widespread adoption of blockchain technology in football. These products will be offered at different prices to make them widely available and fans will be able to purchase and store digital collectible NFT using just their email address and credit card.
Web 3.0 is the next step in the evolution of the web and could potentially be too innovative to represent a paradigm shift. Version 3.0 is based on the basic concepts of decentralization, openness and more user agency. In other words, it favors a more democratic Internet with more privacy, more accessibility, security and data control.
OneFootball is considered to be the most popular football media platform for a new generation of football fans. The company’s network integration, which includes more than 300 independent content creators, clubs, federations and broadcasters, adds over 120,000 additional content per month and is available in 12 languages.