Metaverso is a new market reality that will drive insurance broker activity in Brazil  SEGS

Metaverso is a new market reality that will drive insurance broker activity in Brazil SEGS

Fetransporte Brasil Conference 2022 features a panel on key technologies that have already generated interest among insurers.

The most talked about and debated topic in recent years is Metavers. The numbers are staggering: according to economic adviser Grayscale, in 2020, out of a community of 5,000 people, the number reached 50,000 in just one year. But, finally, what is Metavers and how does it affect the insurance industry? A new reality is included in this concept due to the integration between the real world and the virtual world.

In this universe, users can interact with each other at work, at school and in social life. Their goal is to break out of the role of observer of reality and become part of it. In 2021, Mark Zuckerberg, the founder of Facebook, the world’s largest organization, announced that the social network would be renamed “Meta”.

The insurance market has realized that this is an unprecedented digital revolution in history. A world where various technologies, such as 3D and artificial intelligence, will be a kind of expansion of the Internet and will result in business boom. Some analysts have reported that a better Internet, especially 5G, would provide a better connection to the reality of metavers.

Also, the broker needs to be familiar with blockchain. From the English “block chaining”, it is a tool that creates a database of distributed and shared records and data and works to create a global index for all transactions that take place on the network, facilitating transparency and trust between the insurance company and its business. Partners and customers. Experts consider this technology to be the biggest innovation since the creation of the Internet.

The largest event in the region, the Fetransporte Brasil Conference 2022 will have a special panel on the second day of lectures. “Technology, Trends and Metavers – What to expect from the future of insurance?” Thiago Soares, Dennis Lima de Oliveira, Felipe Munhos will be discussed by a trio of professors. An unobtrusive panel where experts will show brokers the opportunities that come from Metavers.

In addition to representing the paradigm shift for insurance companies, there is the potential for different technical performance for professionals on the horizon. With Metavers, new products can be conceived by companies. Brazilian Insuretech is already preparing for this new reality. And the word innovation should guide market action. The broker needs to be aware of this transformation situation.

Program: Fetransport Brazil Council 2022
When: 21 to 23 June 2022, 9am to 6pm;
Where: Online;
Free registration on the website:

About FetraSport Brazil Conference 2022

Considered the biggest event in the field of transport insurance in Brazil, the third edition of the Fetransporte Brasil Conference (FBC 2022) arrives with more than 25 hours of programming, free registration and a completely virtual environment. FBC 2022 is hosted by Fetransporte Brasil in partnership with Educa Seguros.

About Fetransporte Brazil

Fetransporte Brasil serves as the driving force behind the insurance market and the business between brokers and insurance companies. The partnership of over 3,000 brokers, with over 20 years of experience, brings Fetransport Brazil together as a technical reference for training, guidance and implementation of transport insurance.

About Educa Seguros

Promoting insurance culture is the essence of Educa Seguros. Content company insurance is believed to be a tool of protection and financial intelligence, and professionals and companies in the insurance market can be key players in changing mindsets in relation to the insurance culture.

Educa Seguros works with strong digital bias without forgetting to provide information and access to quality content. Therefore, it promotes and participates in events and meetings with key stakeholders in the insurance market. As a marketing company, Ezuka Seguros believes that good communication spreads the message, connects companies with customers, builds business and drives the economy.


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