“Metavers cannot stay in one place,” says Meta-Ipoca Negosios

Conrado Leicester, Managing Director of Meta Country in Brazil (Photo: Disclosure)

You buy one NFT There’s a special t-shirt for your team, but you know you can’t wear it anywhere, because the platforms don’t support the format. The customer of a big bank decides to invest in it Cryptocurrency Through a fintech, but noticed that Avatar Unable to access virtual agency

To avoid this kind of situation, big technicians are revolving around this issue Interoperability in the metaverse. There is a simple idea behind the difficult word: in Metavers, everyone should be able to move from one platform to another without bureaucratic or technical difficulties.

“The discussion about the best standards and rules for building this interoperability is just beginning,” says Conrado Lester, Country Managing Director. The goal In Brazil. “So, the more companies, manufacturers and organizations participate in the conversation,” the better.

In May, Mark Zuckerberg’s company announced a move in this direction, launching avatars in Latin America that could be used on any platform. “It’s still a simple avatar, where we want to go: a very loyal representation of the user, reminiscent of a hologram,” says Lester. “But this evolution will take a few more years. In the meantime, we want the user to be able to use our vision for the future. “

The contradiction between what is presented today as metavers and what technology should be in the future is one of the topics covered by the executive interview. Business season. See the main excerpts below.

The company announced the launch of 3D avatars in Latin America in May. It’s worth noting that these avatars can be used on Instagram and Facebook – even if they are not immersive environments.
You see, Avatar is an internal component of Metavers, the first interface of this new world. So we want the user to understand our vision. We’re still at the beginning of the Metavers – it’s like the beginning of the Internet, which started in a very primitive way. There is a lot to develop, but the long-term vision is that we can step into an environment similar to the real world and be immersed in that experience. With evolution, the avatar must have a shape very close to who you are, almost like a hologram. But it will take some time. Mark Zuckerberg speaks a lot in a five- to ten-year vision, it makes sense. We need to look at the evolution in hardware, in the ecosystem of manufacturers and solutions providers.

It was also announced that the avatars could be used on other platforms. Are we starting to see metaverse interoperability?
Yes. In fact, this is a very important point, because not only the avatars but the entire metavers cannot stay in one place. So the question of interoperability is fundamental. You need to be able to move from one immersed experience to another without friction. If you purchased a unique football jersey from your team’s website, you should be able to wear it anywhere. It is important to guarantee this diversified construction, although we know that metavars cannot be done with just one company. Can you imagine the whole internet being made by a single company? Impossible. Discussions about how we build this interoperability are at the very beginning. Therefore, the more companies, manufacturers and organizations involved, the better.

Another innovation is that the Horizon Worlds virtual space platform can be accessed through a browsing browser.
Another option for the user is to experience Metavers, even if it is not yet their vision for the future. On the web, you can go in and see more or less what space is like. It’s not an immersive experience, but it’s just the beginning, as if the user were using a virtual augmented reality filter.

If the essence of Metavers is an immersive experience, isn’t there a contradiction in this type of advertising? It’s like saying, “I’m going to show you what metavers are, to show you something that is not metavers.”
I agree with you. The best story I’ve seen to illustrate this is the evolution of the mobile Internet. Initially, people were accessing Facebook on their cell phones, but there was only text, no images, no videos, nothing. Then came the first smartphone with a simple camera. And then people started posting photos. But it was not possible to make videos, because the internet bandwidth was very limited. In other words, technological innovations were needed to reach today’s world. So today’s metavers are like the stage where we just published text on mobile. It’s not just a matter of showing immersiveness, but also of being able to refer to what is going to happen.

The difference is that, in the case of mobile internet, the user is slowly exploring the possibilities. In the case of Metavers, there is a company that says, “This is going to happen, I can’t show you yet.”
I understand your point, but I think that’s part of the vision for the future. And also, honestly, I believe that when a person takes a test it changes a lot. In the United States, anyone who tries Oculus Quest 2 will say in a couple of minutes: “Okay, that’s it.” But again, it’s a journey. These disruptive technological innovations take time because they are very hardware challenges. How to move hands in metavers? How to widen the eyes in a virtual? So there is a lot to evolve.

When will Oculus Quest 2 be released in Brazil?
No date. Naturally, we want to take these devices to more countries as soon as possible. But many custom processes are required. In addition to translating everything into Portuguese, we need to make sure we create the best experience possible. All I can say is that I’m excited, I can’t wait for Quest 2 to arrive here.

Speaking at SXSW, Mark Zuckerberg said that we are still far from ideal glasses, which should be very small, lightweight, affordable and easy to wear.
Yes, that’s right. Mark often says that people are impressed by big things like “I’m going to build a rocket that can take humans to Mars,” as SpaceX puts it. But, for him, being able to minimize things is more complex and sophisticated. Carrying all the resources of Metavers, the challenge of making simple glasses with a thin magnifying glass is very challenging.

Meta launched its first physical store in California in May. Isn’t it ironic that physical space is the best way to show metavers?
I agree that this is probably the best way to show our vision. Because the store’s offer is less about sales and more about experimentation. You can test Oculus Quest, Ray-Ban Stories, 3D Avatar Experience, Metavers. Right now it’s just a California store, but I believe it has the idea to move to other countries as well.

Among the possibilities you have today, what are the opportunities for brands?
There are many opportunities. What we call brands is that they should develop the best campaigns possible using the resources available today, which are already very interesting, not only to promote their products but also as a preparation for the future. The use of augmented reality is an example of how you can create this immersive experience. Brands like Natura and Avon give consumers the opportunity to see what their makeup looks like using technology. Fiat has launched a campaign in which customers can take a 3D tour of the car with RD. It’s still not a dissolving moment, but it comes close.

It is your intention to increase your investment in startups through NPE Ignite Fund. How does this choice work?
The focus is on seed investment for companies that have prototypes, but are not yet operational, suggesting innovations for Latin America – with or without Metavers. You register your idea and, if you choose, you will have Meta involved to help you develop it.

We are five months away from the elections in Brazil. What is Facebook doing to try to keep the wrong information?
This year, we worked closely with TSE to create reporting and verification channels. Users themselves can report content that they deem untrue. We have reactivated the Operations Center, which was already used in previous elections, in an effort to address the situation in which misinformation is being transmitted. And the center also helps in the interface between the reporting user and the fact check. There are many ways to try to create a process where platforms are not used by malicious people.

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