Since Hennessy 8, only 250 bottles, made with a rare batch of cognac, have been produced, signed by Israeli artist Eric Levy and referring to the G kinetic art.
In the world of premium drinks, the limited edition is not uncommon. This is the case of Hennessy 8, which, completed in 2015, pays tribute to the 250th anniversary of the famous French brand of Cognac, and the latest change in Mason’s command. In 2017, the seventh generation of the master blender family responsible for the distillery and the eighth generation represented by Reynold Filiox de Gironde entered.
Of the Hennessy 8 made with a rare batch of cognac, only 250 bottles were created – developed by Israeli designer and artist Eric Levy, which refers to kinetic art. Numerically, they’ve been on the market since 2020 and are priced at US $ 90,000 per dose – that’s US $ 3,600 per dose.
Bottles 1 and 250, however, fetched even higher prices: the set is for sale at approximately US $ 225,000, which is more than R $ 1 million. Since this is an auction, the highest bidder takes it (there were no interested parties yet).
These two bottles are more expensive because they are linked to NFT – in Portuguese, it means non-fungible token. It is the same authentication technology as cryptocurrencies like Bitcoin and Ethereum.
In the case of digital art, NFT tells the truth. Finally, anyone can be viewed on the Internet and even printed with minimal resolution. On the other hand, only those who have an NFT of this type of work can resell it – also called a digital certificate, which is equivalent to a deed of property.
Controlled by LVMH, Hennessy turned to NFTs the other way around. The digital certificate the brand holds for sale relates to two physical bottles filled with excellent cognac.
Anyone who buys them will still be entitled to an open case with an attractive key, four crystal glasses, and a certification plate signed by Renault’s predecessor Yan Felox.
Another important detail: buyers can only get their hands on two bottles if they decide to redeem the attached digital certificate. Until that happens, they are locked in a high-security warehouse in Singapore that has a blockbar, the first platform to sell NFTs in the beverage world.
Broadcast from the end of 2021, the site only sells exclusive products, which are developed in partnership with brands that do not require any introduction, such as Dalmore, Ardbeg and Glenfiddich.
Of the latter, Blockbar sold 15 bottles of 46-year-old whiskey for about $ 18,000 per unit – the auction lasted only four seconds. From Johnny Walker, he sold seven bottles of whiskey blend at least 48 years old. Initial bids are around $ 34,000.
In the case of Hennessy 8, the acquisition is made in such a warehouse in Singapore. It makes sense. Many people who have bought a product on the blockbar have already decided to resell it – of course at a higher price than usual in the NFT world.
The platform is also linked to wineries such as the oldest Penfolds in Australia. It markets Magill Cellar 3 2018, a mix of Shiraz and Cabernet Sauvignon. Each bottle in a batch of 300 units costs 465.
Next month, the first platform dedicated to Fine Wine, WokenWine, will launch live. Unlike BlockBar, this is not intended for limited editions designed to reach stratospheric figures in the unreliable market of NFTs. She intends to use these certificates to certify the origin of expensive wines.
Burgundy’s famous Domaine du Comte Liger-Belair has announced that it will partner with the new platform. With this, they intend to sell the entire 2020 harvest. “We need to give honesty to traceability and fight counterfeiting,” said Louis-Michel Liger-Bellair, owner of the winery, in support of the decision.
With accessible digital certificates, the department will be able to curb fraud committed by Rudy Kurniawan. Introducing himself as a burgundy-loving collector, the Indonesian entered the American circuit in the mid-2000s, when he was in the mid-20s.
It didn’t take long for him to deceive many millionaires who, in a Los Angeles suburb, bought a blended mix in the kitchen of his own home, as if it were a very rare wine. When the FBI raided the address in 2012, the fake man was arrested and found bags of old cork, empty bottles and piles of labels.
It also had recipes that mimicked old Bordeaux wines, such as the iconic 1945 Mountain-Rothschild. Want to try it at home? Kurniawan was using half a bottle of Pichon-Lalande, a quarter bottle of Napa Valley Cabernet Sovignon, and an equal amount of oxidized Bordeaux.
He was released in 2020 and sentenced to 10 years in prison – and to pay a US $ 20 million fine in addition to the victim US 28 million – and was later deported from the United States, where, in his heyday, he was. Illegally
He won US $ 24.7 million, for example, for the bottles he sold at the Aucker Merrill & Condit auction house in 2006. It is speculated that many of the wines poured into the market by Kourniawan are suspicious and annoying. NFT, maintains novelty enthusiasts, would have left liars आणि and anyone else हात hand-tied.
According to Statista, the global wine market should move to US $ 420 billion this year. Sales of NFTs – which had just begun, but are growing at an alarming rate – reached US $ 1.2 billion in the first half of 2021 on the same platform. Together, these two universes — as well as alcoholic beverages शकतात could produce even greater numbers.