Companies need to be aware of unauthorized use of the brand in Metaverso, says CEO Marcio Menegatti – Money Times

Companies need to be aware of unauthorized use of the brand in Metaverso, says CEO Marcio Menegatti – Money Times

metaverse
Corporations are strategically located in metavars, according to Marcio Menegati, an intellectual property expert. Learn more. (Image: Unsplash / Minh Pham)

Yet rarely clear to the general public, the metaverse, Slowly, the population is growing by some of the world famous companies. And not for any reason.

Like multinationals Nike (NIKE), Ralph Lauren, Hermes, Burberry, Balenciaga And GucciOthers Brand Renowned brands are working in the new digital realm not only to promote their products but also to protect against counterfeiting.

In general, Metavers is a collective, 3D, and digital space that combines virtual reality, augmented reality, and Internet. In this environment, some of the world’s largest corporations are developing new possibilities for communication and interaction.

“We are living in a moment of great change. Metavers is a new reality where the real world interactively integrates into digital, ”he explains Marcio MenegattiIntellectual property experts and CEO Gives ProvinceSpecialized company in trademark and patent registration.

In Menegatti’s assessment, corporations are strategically located, trying to predict consumption patterns operating in a digital environment.

In addition, experts point out that companies are investing in platforms with extreme caution to ensure trademark and patent rights.

Large companies

NFT future drops
An interesting case is that of Hermes, who accused an artist of copying one of his most famous handbag models to sell as NFT.

Nike, for example, applied for trademark registration for use in virtual products in the United States, expanding its territoriality beyond physical boundaries.

More active in Metavers, Gucci sold a bag from the video game “Roblocks” for 350 thousand rubles – the virtual currency of the game, the equivalent of R $ 22 thousand.

Balenciaga, by contrast, sold items in its collection to act as skins (accessories) and accessories for the avatars of the players in the video game “Fortnite”.

An interesting case is that of Hermes, who accused an artist of copying his most famous handbag model. NFT (Short for “Non-fungal tokens“, In Portuguese).

“The company has not authorized the sale. So there is a kind of care that businesses need to take care of in Metavers. As there are no specific laws on this subject yet, there could be cases of misuse of images, brands, signs, as well as falsehoods, “says Menegatti.

Thus, as a precaution, experts recommend that companies seek legal assistance before entering the virtual world network.

“This can help prevent issues such as unauthorized use of the brand or potential plagiarism,” Menegatti suggests.

Disclaimer

O Money Times Publishes informative articles in the form of journalism. This publication does not recommend investing.

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