We are closing the first half of 2022, and a number of innovations and confirmations are emerging. Articles, events, courses, social networks … at the beat felt in everything you read, people are always at the center of everything, just like they experience with brands. Blockchain remains on the agenda as a digital transformation trend, as well as its undeniable quality of making the entire ecosystem of tokens, administration and information easy and decentralized.
Blockchain as a tool to democratize services
Discoverability and trust. Singularity and lack. Words like this will become more common when we talk about decentralized networks, the use of smart contracts, and all the freedom (and transparency) that blockchains have to offer.
If we talk a little bit about the concept and the moment we are living in, we can divide the Internet into three main stages:
Web 1.0: Internet of Stable Content. Little user interaction.
Web 2.0: Web as a Platform. The revolution of blogs and chats, of collaborative social media, of social networks. Big companies (like Facebook and Google) have monetized the information.
Web 3.0: Decentralization of information and users as owners of their data and digital assets. It is a more semantically structured Internet. This information is organized in such a way that not only humans, but also machines – collaborate with concrete and personal solutions in the process of research and questions. Going to artificial intelligence. Personalized experiences and ads based on each person’s research and behavior.
We live in a brutal moment of technological innovation and it is natural for people to have doubts and uneasiness about not being able to stay in the stream. You just have to be more discriminating with the help you render toward other people. But, first of all, we need to be aware that change is before us and available. At least for those close to the subject, you know how variable the entire Web 3.0 chain can be.
When cryptocurrencies first appeared, there was a great deal of doubt about the use and understanding of the concept of supply and demand (still emerging). When the first blockchain quote appeared, questions of natural relevance arose. And now we hear a lot about NFTs in the media. As people begin to see value in applications (and clarity about ownership, reliability, security, and consent), various projects will emerge, including new smart contract initiatives and real business tie-ins.
But let’s look at some examples of blockchain use:
- Cryptocurrency: The first and foremost application of blockchain technology in the digital currency market.
- Payment system.
- Data network stored in the cloud, in a decentralized way, worldwide (no link to major hosting players).
- Smart contracts and their unlimited applicability.
- Asset tokenization.
With the exception of crypto as an alternative way of using real money and exchanging value, we can say that, without fear of error, smart contracts (networks working with smart contracts) will flourish in the coming years. It will have a big impact on the financial markets. The use of blockchain for investment, creation of stock options in the form of non-fungible tokens, debt, liquidity platforms, passive income in stacking… the situation does not end there. And here, new terms and phrases become part of our vocabulary.
Non-fungible tokens (a type of token that runs on the Ethereum network in ERC 721 format) opened up possibilities for NFTs. This is the concept of uniqueness and shortcomings mentioned earlier. The art and music market was at the forefront of this revolution of how to earn income without relying on ownership and third parties.
Content creators always rely on platforms for revenue. There are already procedures in place to directly expect tokenization and royalties for content generator wallets, as well as browser options. One of them is Brave, currently the only one that adopts the pay-to-surf business model, blocks ads and website trackers – and rewards users with its own “BAT” token. Each token is a digital asset, tradable and transferable. Many of them are likely to migrate to the local Fiat currency (like our real ones).
In the agricultural market, there are processes that facilitate the export of products, connecting the business of the local producer. In this way, they create a guarantee for the international buyer about the origin of the product, exposing the whole chain of construction, safety and handling in the blockchain.
In fact, blockchain will revolutionize the way we do business, the way we interact and the way we interact with each other based on trust building. And all this without the need for third parties in the process – and yes, smart deals. These are the famous smart contracts, which are already referred to as decentralized networks.
Another futuristic concept, but one that is slowly becoming a reality through the use of blockchain and its smart contracts, is DAO. The main idea of DAO (or Decentralized Autonomous Organization) is to establish a company or organization that can operate without hierarchical management.
To enter this world, we started talking about the existence of governance tokens and gradually the notion of democratic model will change completely. In the various combinations of shares purchase, voting rights, organization of all business rules, company control and decisions, there will be some conditions that DAOs are beginning to offer as alternatives – and who knows for the foreseeable future.
In addition to the application view, we have another issue, which is security. This is a sensitive issue in the digital environment. Utilities need to be developed to make both Wallet and Marketplace sites user friendly. There are many cases of fraud, fake sites, phishing. Remember that you are the owner and owner of the information. There is no 0800 or customer service to call if you lose your crypto, make a mistake in purchasing NFT, or lose access by signing a contract. Your wallet is the basis of your information.
In fact, the topic “wallet or just wallet” would be as common as referring to a bank’s “agency and checking account”. Using a metamask wallet today (just to cite a famous blockchain example of that moment) is a similar situation in the 90’s, when we send an email and then call to see if the person actually received the message. There is insecurity in the process. Next to it is a beautiful road of construction and confidence.
It’s interesting that people get used to the networks (and who knows, the desire to study develops) that gradually appear in our ears: Etherium is the most famous and has the widest application. But Solana is emerging with a link to creating NFT and playing games for money. The transfer fee is lower than Ethereum, creating a desire for development by technical teams.
Rohitra. We all have a natural concern for the new. Whether it’s to transform your business or to create up-to-date services for our customers. And of course, we as citizens who will be affected on a daily basis. The process is fun. Download a wallet, buy your first crypto, study NFT and run this whim which already has a lot of content available.
People as center, public data and sustainable construction
When we talk about big data or environmental concerns, there are many topics and success cases. And at the end of the day, there is always an important focus on user convenience. Focus on satisfying, winning and transforming man, customer, person.
The digital banking team talks a lot about caring for generated experiences and every step of the app usage journey, for example, customer winning or losing. It’s all about branding and companies need to be careful and think hard about what to sacrifice in the process of developing their channels. Deleting a feature to meet deadlines can be costly in the future. Often, launching a product in a short time and thus maintaining the integrity of the planned solution is better than launching early and not meeting the intended demand for interaction.
Digital media works with people. These are services that depend on the human mind and taking care of how to deal with employees (people) is also a recurring agenda. Keep the person happy by providing hours, remote work and other options that can attract talent. Time is the best asset of a company. Basic, but always important.
It is also worth mentioning here about the population data that is becoming public in the state government of Rio Grande do Sul. Led by PROCERGS, the state’s technology front worked on a variety of public indicators and datacenters that grouped and generated factual information on accidents, police calls, population, work, and other KPI fronts. Unless they go beyond private information, of course, they become accessible for the benefit of technology and data analysis companies. And with that, data-based decision-making is increasingly becoming the norm, not the exception.
Another scene that is a bit far from the digital situation, but which brings debate on durability, technology and construction design, is the location of Plant Prefab, whose CEO is Steve Glenn. A company dealing with prefabrication for construction. But the details: very high quality design and environmental care. We are not only talking about the pre-molded parts with the front of the LEGO game, but also the pre-molded parts with a wide range of creations, taking care of usability, transportation, scalability and reuse. An environmentally friendly construction that facilitates construction in a very short time.
All of these factors prove: change is already knocking on your door.
Felipe Sebert is the head of project management at Cesar Brivia.